As a chiropractor, you are an expert in your skill and practice—but maybe not so much a marketing or business guru. Growing a chiropractic practice takes a completely different skill set than being a chiropractor.
Fortunately, marketing professionals have developed many helpful tips chiropractors can employ to reach out to new clients, expand their services, and increase their patient base. Check out these tips to turn your skills and values into marketing points and business tips to reduce admin and streamline your processes so you can focus on what you do best with your patients!
1. Determine what makes you unique
Chiropractic is a highly competitive industry. With 67,736 chiropractor businesses in the United States, there is a good chance that you need to compete with at least one other practice in your service area. To catch the attention of people who do not yet know about your practice, you must set yourself apart from your competitors.
Start differentiating your practice by figuring out what makes your practice unique, then promote the various services and benefits that make your practice stand out.
2. Create a culture of giving
Giving to those in need helps the overall health and vitality of your community. Creating a culture of giving also presents your practice as a positive influence—people will remember you as someone who is generous, capable, and genuinely interested in their well-being. Building a culture of giving can even help you recruit and maintain exceptional employees.
3. Invest in your community
Investing money or time in your community can pay off in the long run. Making even small donations can help, especially when you contribute to a fund that has other donors. Monetary investments can help create and sustain affordable housing, and support economic vitality through education and job opportunities. Investing time in health fairs and other sponsored events can promote a culture of health and wellness among community members; it can also attract attention to your practice and its services. In the end, your investments can help members of your community recognize and attain the healthcare services your practice provides.
4. Learn new skills
Continuing education is essential to maintaining your license, of course, but learning new skills and techniques also help you maintain your competitive edge. Adding state-of-the-art services can help you attract more clients, especially if these services help reduce pain, improve mobility, and promote healing in a drug-free, comfortable, and convenient way.
5. Upgrade your equipment
Today’s patients embrace technology, and especially love medical technology that makes them feel better quickly and without the use of drugs. Updated equipment typically has a sleeker design and is more energy efficient than outdated machinery, so updating your medical devices can save you space and money.
6. Add cash-based services
Insurance payments help cover costs of providing care, but reimbursement can be slow. Adding cash-based programs can save your office from the time-consuming task of additional billing, so your practice can save money on staffing costs.
7. Maintain an active social media presence
About 72% of Americans use social media, which means the vast majority of your patients and prospective clients are active on Facebook, YouTube, Twitter, TikTok, and Instagram. These social media platforms provide a great opportunity to reach out and connect with current and prospective patients, and to promote your practice and its services. Perhaps the best part is that use of these social media platforms is free, even for businesses.
8. Add laser therapy
Adding laser therapy can help you grow your chiropractic business by expanding your services without adding extra staff or space. Laser therapy uses the power of light energy to treat a wide variety of conditions, including subacromial impingement syndrome, plantar fasciitis, and arthritis.
Laser therapy is a safe, drug-free approach to treating pain; it is also effective at treating inflammation, promoting healing, and stimulating the removal of waste from the treatment area. Laser therapy is highly customizable, so you can treat a wide variety of conditions using a single piece of equipment.
Learn & discover the power of laser therapy with in-person seminars hosted by Aspen Laser.
For more information about how adding laser therapy can help you grow your practice, contact Aspen Laser. Founded in 2014, we have learned quite a bit about growing businesses. Aspen Laser has grown to a national leader in our industry, serving more than 1000 medical customers nationwide. We are currently FDA-registered and hold two FDA 510K clearances, and we’re proud of our A+ rating with the Better Business Bureau. We are also the first Class IV laser company to receive Space Technology Certification. At Aspen Laser, our team of dedicated professionals can help you grow your chiropractic practice faster than you ever thought possible.
