For gym owners, a red light therapy bed can increase monthly recurring revenue, attract new members, improve member retention, and offer alternative wellness solutions.
For gym members, red light therapy beds offer other benefits, including:
- Non-invasive wellness interventions
- Accelerated recovery
- Improved performance
- A boost in cellular energy
The new year is coming, and with it, an endless stream of fitness resolution makers. How will your gym stand in the gap to offer more and better services for new and potential members?
Light Therapy Is In High Demand
The light therapy market is expected to grow by 11.2% by 2033.[1] Rising consumer awareness and a priority on non-invasive wellness solutions have driven the need for alternative interventions.
But the reality is, most gyms and fitness studios offer the same equipment as everyone else, with a different skin. And while RLT isn’t new, it’s still not part of daily implementation or mainstream medicine.
Red-light therapy beds are already becoming a core fixture in med spas, but gyms have been slower to implement, despite a widely shared market.
Now is the time to capitalize on projected demand growth and create market distinction to offer something your competitors don’t.
Increase Member Retention
They come to the gym for the workout, but they’ll stick around for the recovery.
When gyms offer new and innovative services that augment what members are already doing, this increases member loyalty and ultimately, retention. This increases the lifetime value of every member and improves public perception.
Most light-based interventions only require 5 to 20-minute sessions, which won’t add a significant time to a member’s workout. Adding a quick session in a full-body red light therapy bed is an easy upsell.
Create A New Revenue Stream
Increase the monthly recurring revenue (MRR) by offering a new service to existing members. No expansion. No second or third location. Just more support to help the people who already pay membership fees perform better.
This increases a member’s lifetime value and generates additional cash flow for the business without requiring the sale of new memberships.
Fill The Gap For Accelerated Post-Injury Recovery
Athletes and fitness enthusiasts are all about getting incrementally better every day. Injuries keep them off the floor, stuck in recovery, trying to reclaim previous performance levels.
Red light therapy can activate natural muscle recovery processes at the cellular level, reducing post-exercise muscle pain and soreness and improving functionality. This can decrease the risk of future injury and build resilience.
With demand for red light therapy accelerating over the next few years, many fitness enthusiasts will intentionally seek out this service. Offer it in-house before they find it elsewhere.
Offer Better Training Outcomes
Offering members that next level of wellness and recovery helps them see what’s possible. If they can optimize cellular energy and physical performance, maybe they can get in a few more reps or improve their personal best.
Give your members new ways to heal, recover, and function with a non-invasive intervention’s myriad of other benefits, including:[2]
- Tissue repair
- Reduced pain
- Less inflammation
- Supported muscle recovery
- Improved muscle performance
- Relief from depression symptoms
- Fewer anxiety symptoms
- Better sleep patterns
How To Add A Red Light Therapy Bed At Your Gym
- Assess market demand in your area: Who offers this, who doesn’t, and what kind of buy-in can you expect? How many current members would be interested? Take an in-house survey.
- Choose your bed: The choice depends on budget, application, wavelengths, and features needed.
- The TheraLight 360 is a smart, scalable solution that fits seamlessly into your business.
- The TheraLight FIT is a powerful, compact option that combines clinical-level recovery with everyday routines.
- The TheraLight 360i is the most comprehensive biohacking red light therapy bed with seamless PEMF integration.
- Plan your marketing offer: How will you position this to your current or prospective members? What will make them say yes to this additional service? Consider a demo day, a free first session, an RLT education seminar, and early-bird discounted pricing.
Implement The Game-Changing Red Light Therapy Beds At Your Gym or Fitness Studio
Get your members better wellness outcomes while also:
- Meeting rising market demand
- Generating more revenue
- Retaining existing members
- And attracting more members
TheraLight Red Light Therapy Beds could be the wellness solution you need to do it all. Take the next step and connect with the TheraLight team.
Sources:
[1]https://www.grandviewresearch.com/industry-analysis/us-red-light-therapy-beds-market-report#
[2]https://sciencepublishinggroup.com/article/10.11648/j.pbs.20241303.12
