Your practice is running like a finely-tuned machine – but is it growing? Adding services can help you expand your clinic, but choosing the right services to attract clients can be tricky. You’ll be glad to know that red light therapy is one of the best ways to spark new interest in your clinic this year.
Also known as photobiomodulation (PBMT), red light therapy helps body cells heal by boosting the production of cellular energy. Specifically, red light penetrates deep into tissue to reach damaged cells. There, energy from the red light stimulates cellular mitochondria to improve energy production in ways that reduces inflammation, speeds healing, and alleviates pain.
1. Red light therapy is effective care
Red light therapy delivers the safe, effective treatments patients desire
Patients want effective care, and they will flock to clinics that provide it. Red light therapy is setting a high bar when it comes to delivering safe, effective treatment that provides real value when it comes to reducing inflammation, alleviating pain, and improving mobility. Red light therapy is especially attractive to patients because it is pain-free, non-invasive, and pleasant.
2. Photobiomodulation is customizable
PBMT provides personalized care
Personalized care is a hot commodity these days, as patients are no longer interested in “cookie cutter” solutions to their everyday health problems. Red light therapy devices with advanced LED technology can help patients feel better, inside and out.
3. PBMT is highly versatile
Clinicians can use red light therapy to treat a wide range of conditions with one piece of machinery
Photobiomodulation addresses a number of problematic skin concerns, such as sun damage and actinic keratosis patches, fine lines and wrinkles, and post-inflammatory hyperpigmentation. Red light treatments repair damaged dermal tissue and regenerate youthful skin by increasing collagen production, and resolve scratches, scrapes, stretch marks, and cystic acne by increasing the supply of inflammatory mediators and rebuilding the extracellular matrix. PBMT can reduce headache frequency, improve sleep, and support cognitive health in patients with traumatic brain injury (TBI) by affecting electron transport chain (ETC). Red light therapy can improve exercise and sports performance to help prevent delayed onset muscle soreness (DOMS), and is useful in the treatment of inflammation caused by oxidative stress.
4. Red light therapy attracts new patients
Catch the attention of new clients and expand services for existing ones with red light therapy
Red light therapy is becoming increasingly popular among patients and practitioners alike because of its safety and efficacy. Advertising the use of photobiomodulation therapy can attract more patients to your practice. What’s even better is that red light therapy really helps patients feel better, so they are more likely to recommend it and your practice to friends and family members.
5. Red light therapy offers short treatment sessions
Schedule more patients each day with photobiomodulation
PBMT treatments generally take 3 to 15 minutes, which is much shorter than many other therapies. Streamlined TheraLight sessions can help your practice fit in more appointments each day while still delivering high quality care.
6. Red light therapy lowers maintenance costs
Red light therapy devices replace outdated equipment to lower overhead
If you have been in practice a few years, you probably have a few pieces of older equipment that are in constant need of repair. Having updated TheraLight equipment can also reduce costly downtime while you repair old devices.
7. PBMT provides a quick ROI
Make your investment in photobiomodulation back quickly
The mere thought of adding a state-of-the-art medical device can bring about sticker shock, particularly if you are unsure that the equipment will provide a good return on investment (ROI). Red light therapy can provide a great ROI by helping improve the quality of care you provide, grow your patient base, reduce maintenance costs, and even increase practice revenue. Purchasing an effective device pays for itself quickly through a cash-based service and grows your practice this year to generate revenue you can invest in for years to come.
8. Offer red light therapy as a cash-based service
Offering red light therapy as a cash-based service puts more money back into your practice quickly
Offering TheraLight red light therapy as a cash-based service saves you the time and hassle of billing an insurance company then waiting weeks or months for payment.
9. Red light therapy is affordable
Red light therapy is within your reach, no matter how big or small your practice is
Stretching your budget is always important, but will be especially so this year —if your practice is like many others in the nation, inflation is challenging your practice’s bottom line. Fortunately, a variety of options can help you offset the cost to make red light therapy affordable. You can finance the equipment to spread the investment over a few payments rather than in one lump sum, for example, and you can get a tax break for the cost of the system by filing Form 4562. Leasing a photobiomodulation unit can help you experience the results of the treatment before you buy.
10. Practice differentiator
Red light therapy sets your practice apart from the rest
Adding TheraLight red light therapy to your treatment options can set your practice apart from the others. There will likely be stiff competition between practices when it comes to attracting clients, as many patients seek technically-advanced care for the conditions they developed during the pandemic. Offering non-invasive, highly effective, and safe treatments can establish you as a forward-thinking practice that uses state-of-the-art technology.
Adding red light therapy with TheraLight to your practice may be the best thing you do all year, both for your bottom line and for your patients.
This blog was originally published on Dec 28, 2020, and was last updated January 15, 2024.
